I worked to streamline the firm's branding across all marketing efforts, incorporating Mr. Ochoa's signature colors—UT orange and blue—along with modern typefaces and clean visuals.
the firm's social media efforts were initially minimal, but after stepping into the marketing director role, i prioritized posting on a regular schedule with content that advertised their legal services, highlighted office culture and showed personality while Maintaining mr. ochoa's professional image.
Mr. Ochoa was frequently featured in prominent nationwide publications for his insight on current events. These features highlighted his expertise and solidified his reputation as a trusted authority in the legal field. To maximize their impact, it was essential to showcase these mentions on the firm’s social channels in an engaging way. Rather than simply posting screenshots of articles, I often created Instagram carousel posts that allowed users to swipe through the content, making it more eye-catching, interactive and enjoyable.
